Which Social Media Platform Is Best for My Business

by | Jan 28, 2026 | Business Tips, Marketing, Social Media | 0 comments

Which Social Media Platform Is Best for My Business?

When managed properly, social platforms help create community, grow your audience, promote your products, and drive traffic to your website — which ultimately grows your business.

As a social media expert, a question I often get asked by small business owners is
“What social media platform should I use for my business?”
My answer is always the same: “That depends.”

It depends on who your target audience is, who your ideal customer is, where they are hanging out, and where your passion lies.

  1. Your Own WebsiteYou need your own website and blog. Small businesses that relied only on Facebook as their business page learned this lesson on October 4, 2021 — the day Facebook and Instagram went down.You need your own domain so you have control over your business. Relying solely on Facebook or any social platform is like living in someone else’s tent.
  2. FacebookWhether you love it or hate it, Facebook still has the largest audience with over 2 billion users. Facebook ad campaigns (when done right) are highly effective.You can also take advantage of many free features like Private Groups. Facebook is almost mandatory for your social media presence.Do not use your personal Facebook page — set up a separate Facebook business page.
  3. LinkedIn: 92% of B2B (Business-to-Business) marketers prefer LinkedIn. It gives your business legitimacy.The first place another business, bank, prospective employee, or potential client will check you out is LinkedIn.Anyone looking to advance their career should also be on LinkedIn. If you have a library card, you can often access LinkedIn Learning for free.
  4. YouTube: For high exposure, YouTube is the second-largest search engine next to Google — but it requires good video content.
  5. Instagram: Instagram is more than just pretty pictures. Engagement is higher than on most platforms, with over 500 million daily active users.Products can also be purchased directly through Instagram.
  6. Pinterest: Pinterest is highly effective for visually beautiful products such as fashion, food, or home décor. Users tend to stay on Pinterest longer than on other platforms.
  7. Twitter for Business: Twitter is one of the easiest platforms to set up, but it moves fast. It’s great for trends, news, and real-time conversations.Be prepared to post several times per day and stay current.

Choosing a platform beyond the Big 5 — Facebook, Twitter, Instagram, LinkedIn, and Pinterest — depends on your audience. You might also consider:

  • WhatsApp
  • Tumblr
  • Snapchat
  • TikTok
  • Reddit

For example:

If you ran an ice cream stand at the beach, platforms like TikTok, Twitter, and Instagram would be ideal for quick social shares and fun engagement — such as flavor-of-the-day videos, staff highlights, or weather closures.

An insurance agent, on the other hand, would be better served building engagement on LinkedIn.

The Bottom Line:

Depending on how much time you have to devote to social posting, you are better off doing a great job on one platform rather than posting randomly on several.

Choose a platform you enjoy and where the culture makes sense for you. The goal is to engage, connect, and build a community by adding value to your clients’ lives.

Over time, your audience will grow to trust you as an expert in your field — and like you enough to purchase from you.

Eileen Malischewski, aka
EileenDreams