Check out our latest newsletter
Welcome to Valley Women’s Association, Langley Chapter. We have a full year planned of interesting and engaging speaking topics and hope you will join us at the next luncheon.
If you are a thought-leader in your specialty, we invite you to come speak at one of our events and/or contribute to our newsletter.
View Our Newsletters
Share your knowledge! Demonstrate that you are a thought leader.
Post articles to our website blog (via your Member Profile) and submit to the Valley Women’s Voice newsletter. (See past issues below) and email to firstname.lastname@example.org. Also check out advertising opportunities.
Which Social Media Platform Is Best for My Business?
When managed properly, social platforms help create community, grow your audience, promote your products, and drive traffic to your website which will ultimately grow your business.
As a social media expert, a question I often get asked by small business owners is “What social media platform should I use for my business?” My answer is always the same. I say, “That depends”. It depends on who your target audience is, who your ideal customer is, where they are hanging out, and where your passion lies.
- Your own website
You need your own website and blog. Small businesses that relied only on Facebook as their business page learnt this lesson October 4th ‘21, the day Facebook and Instagram went down. You need your own domain so that you have control over your own business page. Relying solely on Facebook, or any social media platform is like living in someone else’s tent.
Whether you love it or hate it; Facebook still has the largest audience with over 2 billion users. Facebook ad campaigns (if done right) are highly effective. Plus, you can take advantage of the many extra and free features like Private Groups. Facebook is almost mandatory for your social media presence. Do NOT use your personal Facebook page. Set up a separate Facebook business page.
92% of B2B (Business to Business) marketers prefer LinkedIn. LinkedIn gives your business legitimacy. The first place another business, a bank, a prospective employee, or potential client is going to check you out is on LinkedIn.
Anyone who wants to advance their career should also be on LinkedIn. There are lots of free courses to learn how to maximize your LinkedIn profile. If you have a library card you can access LinkedIn learning for free.
For high exposure, YouTube is the second largest search engine next to Google, but you need good video content.
Instagram is more than just pretty pictures. Engagement is higher on Instagram than all other platforms with 500 million daily active users waiting for your interesting, entertaining, follow-worthy content. Plus, products can be purchased directly through Instagram.
Pinterest is a highly engaged method of showing off your product. Especially, if your product is visually beautiful fashion, food or home décor. Users tend to stay on Pinterest longer than other platforms.
- Twitter for Business
Twitter might be the easiest platform to set up and use, but it is also the fastest moving with up-to-date trends, news, and connections. Be prepared to post several times per day & stay current.
Choosing a platform beyond the big 5: Facebook, Twitter, Instagram, LinkedIn, and Pinterest will depend on your audience. You might also consider:
If you had an ice cream stand at the beach you could be on Tik Tok, Twitter and Instagram for quick social shares and fun customer engagement with creative videos like the flavour of the day, your funky staff, or closures due to rain.
Alternatively, an insurance agent would do better building engagement on LinkedIn.
The Bottom Line:
Depending on how much time you have to devote to social posting you are better off doing a great job on one platform rather than random posting on several platforms. Choose a platform that you enjoy and that the culture makes sense to you. The whole idea is to engage, connect, and build a community by adding value to your clients’ lives. Eventually your audience will grow to trust you as an expert in your field and like you enough to purchase from you.
Eileen Malischewski, aka EileenDreams
As part of healthy eating, we can all enjoy any food we want on any given day, as long as we’re intentional and honest about our choices, making sure they’re a reflection of our true wants, needs, and goals. Of course this is much easier in writing than in practice …...
WOOP Your Life and Business Visualization Method W: Wish/Goal/Concern/Dream Relax and take a few deep breaths Think about your dream/goal etc, something that is challenging but feasible in a given time period. Be very specific Concentrate on focusing on it in your...
When you’re marketing a business, creativity, fresh ideas and innovation can contribute greatly to the success of your efforts. But creativity isn’t easily controlled, and often fresh ideas are hard to find. When you’re trying to come up with effective marketing...
Now that spring is just around the corner, it’s time to get serious about toning our torsos so we can feel carefree all summer long. Strengthening our abdominal muscles is important for our overall health and well-being. Abs support our entire body by giving us core...