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Welcome to Valley Women’s Association, Langley Chapter.  We have a full year planned of interesting and engaging speaking topics and hope you will join us at the next luncheon.

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Post articles to our website blog (via your Member Profile) and submit to the Valley Women’s Voice newsletter. (See past issues below) and email to vwalangnewsletter@gmail.com. Also check out advertising opportunities.

Which Social Media Platform Is Best for My Business?

 When managed properly, social platforms help create community, grow your audience, promote your products, and drive traffic to your website which will ultimately grow your business.

As a social media expert, a question I often get asked by small business owners is “What social media platform should I use for my business?” My answer is always the same. I say, “That depends”. It depends on who your target audience is, who your ideal customer is, where they are hanging out, and where your passion lies.

  1. Your own website

You need your own website and blog. Small businesses that relied only on Facebook as their business page learnt this lesson October 4th ‘21, the day Facebook and Instagram went down. You need your own domain so that you have control over your own business page. Relying solely on Facebook, or any social media platform is like living in someone else’s tent.

  1. Facebook

Whether you love it or hate it; Facebook still has the largest audience with over 2 billion users. Facebook ad campaigns (if done right) are highly effective. Plus, you can take advantage of the many extra and free features like Private Groups. Facebook is almost mandatory for your social media presence. Do NOT use your personal Facebook page. Set up a separate Facebook business page.

  1. LinkedIn

92% of B2B (Business to Business) marketers prefer LinkedIn. LinkedIn gives your business legitimacy. The first place another business, a bank, a prospective employee, or potential client is going to check you out is on LinkedIn.

Anyone who wants to advance their career should also be on LinkedIn. There are lots of free courses to learn how to maximize your LinkedIn profile. If you have a library card you can access LinkedIn learning for free.

  1. YouTube

For high exposure, YouTube is the second largest search engine next to Google, but you need good video content.

  1. Instagram

Instagram is more than just pretty pictures. Engagement is higher on Instagram than all other platforms with 500 million daily active users waiting for your interesting, entertaining, follow-worthy content. Plus, products can be purchased directly through Instagram.

  1. Pinterest

Pinterest is a highly engaged method of showing off your product. Especially, if your product is visually beautiful fashion, food or home décor. Users tend to stay on Pinterest longer than other platforms.

  1. Twitter for Business

Twitter might be the easiest platform to set up and use, but it is also the fastest moving with up-to-date trends, news, and connections. Be prepared to post several times per day & stay current.

Choosing a platform beyond the big 5: Facebook, Twitter, Instagram, LinkedIn, and Pinterest will depend on your audience. You might also consider:

  • WhatsApp
  • Tumblr
  • SnapChat,
  • TikTok
  • Reddit

etc…

For example:

If you had an ice cream stand at the beach you could be on Tik Tok, Twitter and Instagram for quick social shares and fun customer engagement with creative videos like the flavour of the day, your funky staff, or closures due to rain.

Alternatively, an insurance agent would do better building engagement on LinkedIn.

The Bottom Line:

Depending on how much time you have to devote to social posting you are better off doing a great job on one platform rather than random posting on several platforms. Choose a platform that you enjoy and that the culture makes sense to you. The whole idea is to engage, connect, and build a community by adding value to your clients’ lives. Eventually your audience will grow to trust you as an expert in your field and like you enough to purchase from you.

Eileen Malischewski, aka EileenDreams

Rethink the way you eat and drink!

BY Trish Tansley, Certified Holistic Health, Wellness & Diabetes Coach Have you ever wondered what happens to your body when you eat sugar? What about when you eat too much sugar? Do you know how much your body needs? Do you know how much sugar that you consume?...

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What do you know about Reflexology?

BY Margo Nielsen, Healthy Energy WHAT IS REFLEXOLOGY?                                                 Reflexology works by applying gentle pressure to various points on the feet or hands that correspond to all body parts, organs and glands. Working on these reflexes...

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Are you in tune with the 2018 Fashion Trends?

BY ARLENE DENNING, NYGARD STYLE DIRECT After a seemingly beautiful summer, the new fashion season has arrived. Fall/Winter 2018 promises to bring with it fresh new ideas as well as a revival of the Eighties Style!! COLOUR OF THE YEAR The colour of the year for 2018 is...

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Are you ready to commit to make a change for YOU

BY Jessica Kennedy, Founder of Strong Souls As women who are so in tune with energy and emotions we often feel it in our body. We feel it in our health. We know the foods that energize us, and we know the foods that create turmoil in the pit of our stomach. We know...

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Is Your Hair Ready For Winter?

BY Julia Greene – MONAT Managing Market Builder While winter weather is a great time to get cozy with a cup of hot chocolate, you can’t forget that the dry and dreary weather can be brutal for your hair and skin. It’s harder to retain moisture in your hair so it can...

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Improve your Website Page Ranking

SEO GUIDE Black Hat V/s White Hat Before diving into the field of SEO, you should be aware of White Hat and Black Hat SEO. Just remember we will always focus on white hat SEO. We are not going into the details of comparison in this guide. So, in case you wanna know,...

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New VWA Website

New VWA Website

Valley Women's Association just became a registered non-profit society, separate and distinct from the Valley Women's Network.  With this change in operations, the revamped VWA has introduced a new website. Come to the next meeting on June 20, 2018, to get a rundown...

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Why Do I Need a Visual Field Test?

Another year has passed and it is time for your visual field test, a.k.a. “the clicky test” that frazzles many glaucoma patients and can feel like a waste of time. The staff at your eye doctor’s office reassures you that it is a necessary part of your exam and you...

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News Archive: 2017-2018

See past issues of The  Valley Women’s Voice Newsletter